Social Media Management Case Studies
regional medical aesthetics spa
I created a sophisticated digital strategy for multiple locations, driving growth through high-production content, architecting an influencer program, and planning seasonal campaigns that maintained top-tier aesthetics status.
restaurant + dtc foods (consulting)
This restaurant needed help expanding it’s presence beyond their local (yet fiercely loyal) community. I stepped in to create content and a social media posting strategy for them to reach communities outside their small town.
plastic surgery practice #1
This long-time plastic surgery practice hadn’t truly tapped into the power of social media just yet. As the marketing manager, I revamped their social presence, built a content library, and crafted a signature content series, in addition to securing its first influencers!
multi-location CHIROPRACTIC OFFICE
I revitalized a stagnant 8-year-old brand by creating location-specific strategies and high-impact content. In just one month, I boosted engagement by 331% and generated 1,400+ new leads.
wedding & Event Favors brand
I revitalized this pandemic-affected small business by launching high-impact influencer and UGC content campaigns. I secured placements before 2.3M+ people, building brand credibility & awareness.
LASH EXTENSION AND pmu SALON
I built a scalable ambassador program from scratch, securing over 30 partnerships with top local personalities and celebrities, in addition to tripling weekly UGC content on social media. I also led their events and gifting program.
personalized gifts brand
I replaced an underperforming agency and boosted ROAS by 580% through aggressive ad testing. I managed all social ad strategy, achieving returns as high as 948% while cutting external fees.
plastic surgery #2 (consulting)
This surgeon wanted to position himself on social media as an industry expert. With content and strategy, I crafted a lane for his social presence highlighting expertise, leadership, and education.
dtc permanent makeup supply
I built this brand’s digital presence from scratch, launching social platforms and custom engagement strategies that drove a 213% increase in website clicks and scaled the audience to 5,000+ followers.
plastic surgery practice #2volunteer: non-profit org for military veterans
I serve on the Board of Directors for this non-profit organization, consulting in Marketing. I also volunteer my services creating content for their social media channels.
