Plastic Surgery Practice #2
consulting
CHALLENGE
This plastic surgery practice operated by father and son surgeons struggled to showcase their expertise, patient results, and testimonials online.
SOLUTION
Through consulting, I gave this office a roadmap to creating engaging content, and showcasing their ever-expanding education in the field. Now, they post consistently, showcase their vast service menu, and share feedback from their happy patients, solidifying their credibility and skills.
KEY WINS
Top of funnel awareness via engaging content direction increased potential patient base
Consistent posting structure suggestion communicates they are an active, steady practice
Content suggestions including conference recaps, fellowship offerings, and talking-head videos transformed content from plain, written graphic posts, to engaging story-telling.