Maryland Plastic Surgery & PURE MedSpa
SOCIAL MEDIA MANAGEMENt
CHALLENGE
Maryland Plastic Surgery & PURE MedSpa had a brand-new Instagram account with just a handful of uncoordinated and inconsistent posts. They had a Facebook presence, but it was limited to content shared by bots and an outsourced marketing company’s blog posts. There was no direct or consistent strategy for creating content, and much less for actually putting it out there!
SOLUTION
I came on board and served as Marketing Manager for three years at this incredibly busy practice, completely overhauling their marketing efforts and social media strategy. In that time, I re-invented their Instagram feed with on-brand, valuable, and consistent content. I did this through engaging and story-telling video, paid facebook advertisements, and in-house events. I designed and scheduled email newsletters and campaigns to reach an audience of just over 45,000 unique email addresses, and launched an Influencer Marketing Strategy that brought in new patients! I also took over fun and unique marketing initiatives like an online charity auction, contests and customer appreciation campaigns. Even during a global pandemic, these marketing efforts led this practice to a record-high sales month upon reopening, after having been shut down for two months.
KEY WINS
Curated a patient testimonial and results library of 400+ images and 30 videos for marketing use
Designed monthly charity auction events, consistently increasing revenue by 100% with each event
Launched a YouTube video series sharing facts and expertise on aesthetic procedures to position Practice Owner and Lead Plastic Surgeon as a personable, professional and knowledgable provider
Compiled video library featuring in-office procedures including injectables, facials, laser services and surgical procedures for social media
Partnered with social media influencers to increase online referrals by 23% in one year
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BEFORE
